Super Bowl 39 MVP & former University of Louisville wide receiver Deion Branch heard about two families in Elizabethtown, Kentucky losing everything in a house fire.  After seeing the media reports, Branch and his family went to Elizabethtown on Saturday, December 14^th to meet the two families. He wanted to help them get some necessities to get them through the holidays.

With the assistance of the Elizabethtown Red Cross, Branch met the families consisting of eleven (11) members and took them on a shopping spree at the area Target Store.  The families got an opportunity to pick up clothing, home essentials and toys for the children.  

Branch says “To see their faces when we told them to get what they needed were priceless.  To have my wife and children with me was a special moment.  We try to instill in our children to give back.  I was so proud to see my son and daughters helping the children pick out their gifts.  We’re happy that we can be a blessing to them but they were also a blessing to us.  They made us realize as long as we have each other that’s all that really matters.  Material things can be replaced.”   

 The Deion Branch Charitable Foundation is a non-profit organization whose mission is to offer support to children’s mental, physical, emotional well-being and for those inflected with meningitis.  The DBCF’s mission is to help with research and to find a cure to ease the struggles for children like Deiondre, Deion’s son. The foundation goal is to assist by providing programs and initiatives aimed at improving their quality of life. We are a 501(c)(3) non-profit organization.

If you would like additional photos visit the Deion Branch Foundation at http://www.deionbranchfoundation.org. 

For additional information please contact Sherlene Shanklin at 502-295-0435 or by email at

sshanklin@vippcommunications.com.