The VIPP Report: Two-time Super Bowl Champ Deion Branch proves that giving back is never out of season

The VIPP Report:  Deion and Shola Branch along with their children and team members of the Deion Branch Foundation helped spread some holiday cheer for a Louisville family in need of a little assistance.  The Branch family took the mother of four on a shopping spree.  Things have been challenging for the mother since she’s been spending most of her time and money on her children. One child was diagnosed with ADHD and another is autistic. Between the family’s medical bills and day to day needs the hardship was real for the family. 

The Branch family knew the family was very close when the children waited for their mother to walk away and they approached Mrs. Branch to see if they could get her a gift. They wanted to make sure she was also going to have something under the tree on Christmas as well.

The foundation wanted to thank the Louisville Metro Police Department.  They made sure the family was able to get to Target in New Albany, Indiana to meet the Branch family.

Before leaving the store Team Branch still needed to make sure several dozen children currently in the Salvation of Army’s Emergency Shelter all had something for Christmas.  They filled more than 50 bags with pajamas, underclothes, socks and diapers just to name a few of the items in their bags.  Each child received a gift bag personally addressed to them.

After the shopping spree, the Branch family met the staff from the Salvation of Army and dropped off the gifts just in time for the holidays.

Two-time Super Bowl Champion Deion Branch says “I was always brought up as a child that when you are blessed with a special gift in your life, turn around and be a blessing to others.  When the family walked into the store and we explained to the mother why she was there, the look on her face was simply priceless.  I turned to my wife Shola and we knew that we were definitely doing the right thing by helping this great family.  I’m also trying to instill in my children that it’s important to give back to the community.  The whole day was truly a blessing and I’m so happy that my foundation was a part of it.”

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