The VIPP Report: Putting the ‘Soul’ back into WLOU & 104.7FM

THE HEART AND “SOUL” OF THE URBAN COMMUNITY CHANGES MUSIC FORMAT AS IT CONTINUES TO USE ITS VOICE AS A PLATFORM FOR CHANGE

(Louisville, KY) On Friday, August 7, 2020 at 10:47 am the sound of 1350AM WLOU & 104.7FM returned to its original format of soul music.

With the new stereo sound, you will see a new logo and station tagline, but the roots of the station remain intact but with a broader appeal from news and information but filling a void in the community when it comes to soul music. The format will give listeners an opportunity to go back down memory lane with music from Earth, Wind & Fire, O’Jays, Stylistics, Prince, Stevie Wonder, Mary J. Blige, Sade, Isley Brothers, Anita Baker plus many more.

“The Original Soul of Louisville” adds Archie Dale as the General Manager and Mark Gunn as Program Director and Afternoon Drive On-Air Personality to the already dynamic team of Krystal “Miss Krystal” Goodner in the Morning Drive and others to be announced.

With 70 years on the airwaves, WLOU is one of the oldest urban stations in the U.S. So, when it was acquired by David B. Smith Sr., long time radio personality, program director and co-owner of Kentuckiana Broadcast Group he wanted to make sure its rich history was celebrated but also be a voice for African Americans. Gunn says “We’re reaching the underserved adult Black demographic by going a lot deeper musically than the other Gold based stations in the market. In addition to REAL Soul Music, WLOU continues to deal with the soul of Louisville by directly addressing social issues we are facing today and to be an information hub to our listeners not only on the air, in the community but on our social platforms.

Smith’s love for radio has been a constant especially in Louisville and Southern Indiana so when he heard that the station maybe acquired from someone outside the region he says “Passing up the opportunity to purchase such a legendary station was not an option. The possibility of WLOU being owned by anyone not from here just wouldn’t be right”. “I’m honored to walk in the footsteps of former owner The Reverend Dr. William E. Summers III”.

With more than 30 years in the radio industry, Smith says they are not deleting the Gospel programming but moving it to our sister station, AM 1240, WLLV.

For additional information, contact VP/GM WLOU/WLLV Archie Dale at 502.776.1240

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HISTORY

On October 21st, 1951, AM 1350, WLOU hit the airwaves as the Soul Of Louisville to become one of the first five full-time R&B stations in the country and over time, one of the top – rated stations in the nation.

The tradition of excellence and service to the Black Community was brought to the forefront by legendary on–air personalities like “Super Neal” O’Ray, Brenda “20th Century Fox” Banks, Bill Price and Tony Fields to name a few with The Reverend Doctor William E. Summers III leading the charge.

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