THE HEART AND “SOUL” OF THE URBAN COMMUNITY CHANGES MUSIC FORMAT AS IT CONTINUES TO USE ITS VOICE AS A PLATFORM FOR CHANGE

(Louisville, KY) On Friday, August 7, 2020 at 10:47 am the sound of 1350AM WLOU & 104.7FM returned to its original format of soul music.
With the new stereo sound, you will see a new logo and station tagline, but the roots of the station remain intact but with a broader appeal from news and information but filling a void in the community when it comes to soul music. The format will give listeners an opportunity to go back down memory lane with music from Earth, Wind & Fire, O’Jays, Stylistics, Prince, Stevie Wonder, Mary J. Blige, Sade, Isley Brothers, Anita Baker plus many more.
“The Original Soul of Louisville” adds Archie Dale as the General Manager and Mark Gunn as Program Director and Afternoon Drive On-Air Personality to the already dynamic team of Krystal “Miss Krystal” Goodner in the Morning Drive and others to be announced.
With 70 years on the airwaves, WLOU is one of the oldest urban stations in the U.S. So, when it was acquired by David B. Smith Sr., long time radio personality, program director and co-owner of Kentuckiana Broadcast Group he wanted to make sure its rich history was celebrated but also be a voice for African Americans. Gunn says “We’re reaching the underserved adult Black demographic by going a lot deeper musically than the other Gold based stations in the market. In addition to REAL Soul Music, WLOU continues to deal with the soul of Louisville by directly addressing social issues we are facing today and to be an information hub to our listeners not only on the air, in the community but on our social platforms.
Smith’s love for radio has been a constant especially in Louisville and Southern Indiana so when he heard that the station maybe acquired from someone outside the region he says “Passing up the opportunity to purchase such a legendary station was not an option. The possibility of WLOU being owned by anyone not from here just wouldn’t be right”. “I’m honored to walk in the footsteps of former owner The Reverend Dr. William E. Summers III”.
With more than 30 years in the radio industry, Smith says they are not deleting the Gospel programming but moving it to our sister station, AM 1240, WLLV.
For additional information, contact VP/GM WLOU/WLLV Archie Dale at 502.776.1240
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HISTORY
On October 21st, 1951, AM 1350, WLOU hit the airwaves as the Soul Of Louisville to become one of the first five full-time R&B stations in the country and over time, one of the top – rated stations in the nation.
The tradition of excellence and service to the Black Community was brought to the forefront by legendary on–air personalities like “Super Neal” O’Ray, Brenda “20th Century Fox” Banks, Bill Price and Tony Fields to name a few with The Reverend Doctor William E. Summers III leading the charge.

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Chef Pasch, a native of Yellow Springs, Ohio who currently lives in Louisville says “As a chef I let the food speak to me. When my creative juices flow, I can turn simple dishes into masterpieces.” The Sullivan University culinary graduate goes on to say, “It’s about teaching the new generation of chefs that it not only takes skill but passion it can be seen through from every dish that comes out of my kitchen.”
Louisville found his passion for food at an early age but never getting the break he needed to extend his career. The Sullivan University culinary graduate followed his dream and kept his faith even through the hard times. The tough times brought him to this moment. He says “He wants to live a life that shows all others that the best blessings are when we become one to others. Food is my therapy and its healing to soul and the stomach. My time is now, I’m getting the opportunity to showcase my skills.”
VIPP Communications is a full service public relations, event management and production firm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand. Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes. Contact one of our team members to see if we can assist you at info at vippcommunications dot com.
Rev. Alex C. Shanklin, retired pastor as pastor of Mt. Olive Missionary Baptist Church located in the Smoketown neighborhood in Louisville, KY. Prior to retiring Shanklin and members of the congregation paid off their mortgage and held a mortgage burning ceremony on February 28, 2016. Shanklin served as pastor for 35 years.
The awards ceremony will honor community unsung heroes and community leaders in their various fields from service workers, educators to youth who go above and beyond the call of duty to assist those in need. Several Jefferson County Public Schools, (JCPS) students and faculty will be honored.
VIPP Communications is a full service public relations, event management and production firm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand. Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes. Contact one of our team members to see if we can assist you at info at vippcommunications dot com.

will get the opportunity to meet high ranking federal agency representatives and discuss the expansion of contracting opportunities for minority-owned businesses and the creation of more mentorship programs for minority entrepreneurs to collaborate with the private sector.
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rm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand. Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes. Contact one of our team members to see if we can assist you at info at vippcommunications dot com. 


Junior J says “This is a surreal moment for me. It’s been a long time coming and now I have an opportunity to share my music with the world thanks to J Rock Entertainment. I’m honored and grateful for the support of my city that’s why I wanted them to get a sneak preview of what’s ahead. To have Smoke E. Digglera and Black host this event is monumental. To have these two talented artists support me is a big deal and when I get the opportunity to return the favor to an up and coming artist, I will do the same.”









Here’s some of the events I profiled in the inaugural show:




The Miss Kentucky and Miss Kentucky’s Outstanding Teen programs empower young women across Kentucky through pageantry. The participants develop leadership skills and confidence as they work to achieve their biggest goals in life. The Miss Kentucky Scholarship Organization continues to develop role models for communities not only in Kentucky, but the world.
The Kentucky Center for African American Heritage (Heritage Center) is embarking on the expansion of a new Media Arts Center in a vacant 14,000 square foot wing on the campus. The proposed media arts center will be a state-of-the-art facility serving as the communication arm of one of the primary heritage centers in the state of Kentucky. The Media Arts Center will house a 40′ x 50′ “black-box” with a maximum seating capacity of 200, providing a unique and versatile space where artists of all disciplines showcase their creative work. The center’s layout will also include a lower and upper level. The lower level will include a dressing room with sink and toilets, green rooms, options for loading in and out, public restrooms, office and storage spaces. The upper level will include editing suites, sound booths, meeting rooms and access to the control room and lighting grid over-looking the “black-box” theatre. This venue will offer local artist and media producers a platform to produce video, theatre, music, dance, literary, public lectures, community forums and more.




Liquor Barn, the Kroger Company and the Muhammad Ali International Airport. You can always visit their site at 




After, first using web-based and social media platforms to promote my stories. I had the opportunity to go on air. There was only a few stories out there at the time but now the table has turned and dozens of stories are developed with the emphasis on “did you know that person is from Kentucky?”
purchased my jewelry, so I created VIPP Style an online accessory store.




Col. Young was born a slave in 1864 in Mason County, Kentucky. He was one of the first African Americans to graduate from the United States Military Academy at West Point and the first black colonel in the U.S. Army. He also served as a member of the 9th Calvary also known as the Buffalo Soldiers. Young died in Liberia in 1922.
