The VIPP Report: “DON’T STOP TILL YOU GET ENOUGH” is more than just a song its the motto of Kentucky Derby fans experiencing all things derby

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NOW, AN OAKS DAY BRUNCH WILL DO A TRIBUTE TO THE MEGASTAR THAT MADE THE SONG SO FAMOUS

(Louisville, KY) Louisville Central Community Center, (LCCC) in collaboration with VIPP Communications announces their second annual Kentucky Derby event.  On Friday, May 3rd at 11 am at Old Walnut Street, 1300 W. Muhammad Ali Blvd, it’s the Oaks Day Derby Brunch. This year’s tribute will take you through the music catalog of Gary, Indiana native and pop megastar Michael Jackson.

The Derby Brunch hosted by Sherlene Shanklin is from 11:00 am until 2:00 pm.  Some of Louisville’s top artists will perform some of the King of Pop’s 13 singles that hit number one on the charts.  Sheryl Rouse, Jason Clayborn and Jon-John Johnson will perform some of Jackson’s memorable and greatest hits.  The Youth Repertory Theater Troupe will showcase their talents after LCCC’s leadership and performing arts department prepared a curriculum giving the youth a history and music lesson on the humble beginnings of Jackson in Indiana living in a two-bedroom home with seven brothers and sisters at the time along with his parents practicing night and day to make the Jackson 5 a household name. Motown Records signed the group and the rest was history for Michael and his family.

Tickets are $45 in advance and $50 at the door.  You can purchase them at louisvilletickets.com.  Doors open at 10 a.m. and guests are asked to wear their Oaks Day attire including your fascinator and/or hat to the brunch.  There’s will be vendors with your last-minute items needed for Oaks and Derby.  If you would like to reserve a booth contact Erica Bledsaw, Oaks Day Coordinator at Erica.bledsaw@lcccnews.org or by calling LCCC at (502) 583-8821 ext. 130.  Proceeds benefit LCCC youth programs.

Last year in our inaugural event music icon and Motown legend Stevie Wonder was highlighted along with J. Holiday as our featured music guest.

The Louisville Central Community Centers is a 501c(3), private, non-profit community-based organizations.  We offer a variety of programs and services in support of children and families.  Early childhood, education, youth development, arts education and other after school programs, employment services and job training for adults, money management, and homeownership are just some of the services provided

We would like to thank the following for their support for this year’s event: Erica Denise, VIPP Communications, Manhattan on Broadway and WoodForest National Bank.

If you would like to be a sponsor, request media credentials and/or request interviews, please contact us at please contact VIPP Communications at info@vippcommunications.com.

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VIPP Communications is a full service public relations, event management and production firm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand.  Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes.  Contact one of our team members to see if we can assist you at info at vippcommunications dot com.  http://vippcommunications.com/

 

 

 

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The VIPP Report: Hip hop artist R. Prophet announces new single and partnership to have his own label

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It’s the “RETURN” of R. Prophet dropping knowledge while delivering a conscious message on today’s current climate with his new single

(Atlanta, GA) Two-time Grammy nominated hip-hop/rap artist R. Prophet releases his new single “Jesse James”, that speaks the truth beyond all the fog of negativity when it comes to artists and the climate of the music industry.

The former member of the multi-platinum hip-hop group Nappy Roots has inked a deal.  Prophet will have his own label which he calls it VVS Music 1.  He’s partnered with Ray Hamilton, former CEO of Legion of Doom DJ’s of That Rabbit Distribution which is a joint venture with Sony Music Orchard. Many compare Prophet’s deal similar to the landmark deal made by Master P that changed the hip-hop game when it comes to business and artist music ownership.

With the powerhouse partnership, the highly anticipate album of Prophet, “THE VOICE” with the first single and anticipated smash hit “Jesse James” will rock the radio airwaves, YouTube channels and other media platforms worldwide.  Prophet has made a name for himself in the industry and this single will give his fans a sense of hip-hop doctrine speaking the truth, going against the grain with a rebel like vibe we used to hear when rap legends NWA wanted to make a statement.

Prophet says “I just want people to know my truth and how I’m really feeling. Some folks may think it’s a diss but it’s me speaking my truth. “Jesse James” was inspired by the police brutality R. Prophet came face to face with a few years back.” The single was written to give people the power, control love they deserve and to erase the hate.  R. Prophet is an advocate against police brutality after surviving being tased 15 times at the hands of Kentucky State Police.  It was reported but not confirmed by involved parties but he was later awarded a $1 million-dollar judgment.

With the current climate in society, people are looking for a lyrical voice that can take experiences and incidents ripped from headlines that rock neighborhood across the country.  (Atlanta, GA)

To learn more about “Jesse James” visit https://itunes.apple.com/us/album/jesse-james-single/1450856886 to make a purchase or head over to Spotify at https://open.spotify.com/album/2RdXcHKo0Ppc1RuPDuZrRc.

To setup an interview with R. Prophet and/or any other media inquiries please contact Sherlene Shanklin with VIPP Communications at info@vippcommunications.com.

Be sure to stay connected with R. Prophet on all social media platforms. Facebook.com/rprophet and Instagram.com/rprophetofficial

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About R. Prophet:

Prophet is an American Rapper, Actor and TV personality. Known by most as the former lead of Grammy Nominated Group, Nappy Roots, R. Prophet has been changing the music scene since the early 2000s. Currently R. Prophet is developing hip hop educational tools for children. He has also been acting and recording his solo album with hopes to raise awareness of police brutality. One of R. Prophet’s biggest honors, in addition to being nominated for two Grammys, is the appointment to the Board & Advisory Council of the Muhammad Ali Center where he serves as the youngest member alongside Diddy, Denzel Washington and more. Stay tuned for more to come with Rap Artist and Actor R. Prophet.

VIPP Communications is a full service public relations, event management and production firm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand.  Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes.  Contact one of our team members to see if we can assist you at info at vippcommunications dot com.  http://vippcommunications.com/

 

 

 

The VIPP Report: Being nominated for Most Admired Woman by Today’s Woman Magazine

 

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By Sherlene M. Shanklin

When I was contacted by Today’s Woman Magazine I had mixed emotions. – shocked to even be nominated even though no one knows anything about me.

People have no idea that I’ve worked in the media for almost 27 years.

When teachers told my graduating class that we would likely have to start at a smaller market to get your experience and then work your way back to your hometown.  I beat those odds and jumped straight to my hometown of Louisville.  I was hired part-time as an associate director. Working crazy hours, weekends and holidays.  All while I worked in a new healthcare division full time and attending graduate school obtaining two master’s degrees.

I’ve worked in just about every position behind the scenes.  Receiving several award nominations for floor directing and my camera work for some of the biggest news events in Louisville.  I had the opportunity to first produce/coordinate the very first forum where community leaders said some 20 years ago that Louisville was ready for a professional team.  Many of the same believers in that idea are still believing in the vision today and its moving in the right direction.  I believe there will be a farm team that’s affiliated with an NBA team who will make Louisville their home first. Those players, when developed, will be called up to team.

After proving I could produce I went from production to the newsroom where I had the opportunity to write and produce some of the biggest stories of our lifetime like 9-11. Then I was recruited away in 2003 to WHAS11.  I started off as a producer but later moved to the assignment desk.

I had an opportunity to start one of the first webcasts in the area about entertainment and community news that you did not see on the air.  I took the challenge upon myself to help promote people and events.  My original concept was to find national figures throughout the world that had Kentucky ties.  That helped me create that niche in the market and The411 with Sherlene Shanklin was born.

In 2018, the Society of Professional Journalists announced my story about the NBA as their Best Sports Writing piece of the Year.  I also won Best Use of Social Media for Louisville’s own Bryson Tiller announcing his national tour and pop-up concert series.  In 2017, I was nominated for an Emmy Award for the coverage of Muhammad Ali’s memorial coverage.

411After, first using web-based and social media platforms to promote my stories. I had the opportunity to go on air.  There was only a few stories out there at the time but now the table has turned and dozens of stories are developed with the emphasis on “did you know that person is from Kentucky?”

Now, you can watch The411 on Thursdays at 12:50 p.m., Fridays at 4:20 p.m. and Saturday mornings during Good Morning Kentuckiana Weekend.

You can hear me on 104.7/WLOU on Miss Krystal Goodner’s show on Thursdays at 11:30 a.m. and of course you can read my stories on www.whas11.com and www.thevippreport.com.

Can you believe it all started from an idea and now it has flourished into its own standalone brand.  My primary job at WHAS11, an ABC Affiliate is the assignment desk.  In a nutshell I’m reading and/or listening to all of the story ideas, news tips and helping develop the story.

Even if the story doesn’t make air I still try and assist as many people as I can with their problems.

So, no I’m not new to the area.  Some people consider me as the go-to in the community when they need assistance.  Even if I can’t assist, I try to lead then in the right direction to get assistance.  Once I think we can do the story.  I consult with the reporter I believe has the sources and passion to get the story done.

vippnewlogoWhile working around the clock in the media.  It gave me other opportunities to help people.  Once the demand was so real I started VIPP Communications.  It’s a one-stop public relations, branding, marketing, special events and video production firm.

Then The VIPP Report was created so I could have a platform to talk about clients.  Then through supply and demand everyone wanted to know where I vippstylemakeastatementpurchased my jewelry, so I created VIPP Style an online accessory store.

So, to be nominated as “Most Admired” by the magazine is simply humbling.  I’ve worked so hard for so long that I didn’t think anyone was noticing.  I’ve chosen not one but multiple fields that are highly competitive.  When no one wanted to help me, I created and developed what others would not give me a chance to do.  To now receiving calls for assistance simply brings me to tears.  This was not an overnight, an instant potato career. I’ve been moving mountains my entire adulthood and making ways out of no way.

I still have a lot more to accomplish because I’m never satisfied but to know others are watching and acknowledging that I’m on their radar lets me know that a real breakthrough is just around the corner.  This is a little bit about me and what I do.  I will be sharing more in the future about my journey, who I work with and why I refuse to lose.

If you have time between now and March 22nd at noon, please vote for me in the #media category for Today’s Woman Most Admired for WHAS11 Television.

www.todayswomannow.com/maw

 

 

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The VIPP Report: Metro Disability Coalition celebrate 20 years in Louisville

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By honoring those who “Break Barriers” in their annual celebration

 (Louisville, KY) The Metro Disability Coalition invites you to attend their 20th Annual Breaking Barriers Spotlight Awards on Monday, March 18th from 6:00 p.m.-8:00 p.m. at the Our Lady of Sorrows, 770 Eastern Parkway in the bingo hall facility.  There will be a reception prior to the ceremony at 5:30 pm for special guests, honorees and those participating in the program.

The awards ceremony will honor community unsung heroes and community leaders in their various fields from service workers, educators to youth who go above and beyond the call of duty to assist those in need. Several Jefferson County Public Schools, (JCPS) students and faculty will be honored.

A Lifetime Achievement Award recipient will also be announced during the program.

The Metro Disability Coalition is an organization of individuals and agencies in Louisville, KY who advocate for those with disabilities to have a better quality of life.  The 501c (3) organization was established in 2001.

In 2018, former University of Louisville football standout and entrepreneur Herb Henry was the keynote speaker and in 2017, Marques Maybin, ESPN Louisville radio show host and former University of Louisville basketball star inspired the guests.

For sponsorship opportunities, please contact Marcellus Mayes by calling 502-774-8993 or Ronel McCombs at 502-836-1245

If you would like to setup an interview with a member of the Metro Disability Coalition for the 20th Annual Breaking Barriers Spotlight Awards held on Monday, March 18th at the Our Lady of Sorrows-Bingo Hall please contact VIPP Communications at  info at vippcommunications dot com.

 

vippnewlogoVIPP Communications is a full-service public relations, event management and production headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand.  Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes.  Contact one of our team members to see if we can assist you at info at vippcommunications dot com. http://vippcommunications.com/

 

The VIPP Report: The story Emilio and Gloria Estefan opens tonight in Louisville

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By Sherlene Shanklin

The phrase “On Your Feet” is symbolic for both Emilio and Gloria Estefan. One would automatically think it’s an eruption into a standing ovation which they receive during performances.

It’s goes a little deeper than that.

On March 20, 1990, Gloria’s tour bus crashed while in a snowstorm where she fractured her spine and required extensive rehab.  Doctors at one point thought she would never walk again but Estefan’s determination proved everyone wrong.

In fact, in less than a year, she was walking again and resumed her tour, performing one of her hits “On Your Feet”.

Fast-forward to 2019, now there’s a Broadway musical created by the Estefans with the same name.

Starting tonight through March 17, “On Your Feet” will be at the Kentucky Center in Louisville.  Coincidentally, it ends in Louisville just three days from the anniversary of that crash that changed Gloria and Emilio’s life.

The musical takes you behind the scenes, giving an intimate look at leaving their lives in Cuba, moving to Miami with nothing and their rise to international acclaim. The Estefans hit it big on both Spanish and mainstream charts.

The dynamic couple and business partners describe their journey of resilience by saying in the face of adversity, they found a way to end up on their feet earning a combined 26 Grammy Awards.

Tickets start at $37.00.  You need to check their website kentuckycenter.org for available show times.

VIPP Special Report: How 10-year-old Seven Bridges death is now bringing awareness to so many who don’t understand the consequences that bullying brings

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The heartbreak a community is feeling because a child dies a tragic death because he was suffering in silence

Special Report by Sherlene Shanklin, WHAS11 Television, ABC Affiliate in Louisville, KY (Original story posted: January 22, 2019/Updated: January 23, 2019)

Shanklin, an assignment editor with more than 25 years in the broadcast field for the station took the mother’s call in September 2018 while heading into work.  In a rare and raw account which is hardly done she reflects on when she took both calls about Seven Bridges.   

LOUISVILLE, Ky. — The story of Seven Bridges is making headlines not only in Louisville but nationwide after the 10-year-old committed suicide on Saturday for alleged bullying. I have to use alleged because this will likely be determined in the court of law.

I spoke to the mother Tami Charles Saturday evening after returning from out of town. I had received numerous texts wanting to know what happened to Charles’ son. I had no idea because I was traveling and could not be distracted due to extremely heavy rain.

When I got back to Louisville, I reached out to her because I knew the backstory. I didn’t expect for her to answer my text message for weeks but later that evening she responded. We texted a couple of times and then my phone rang it was Charles. She told me what happened all we could do was cry together over the phone. I got off wondering, “What else could I have done?” “What can I do now?” “Why didn’t someone say something?”

50739415_1000508566810691_3647677009657593856_nTo hear the hurt but strength of a mother on the same day she lost her child made my heart drop into my stomach. What do you say? It’s not about getting the story. I didn’t move into this community. I grew up in this community. I know the names, the faces, the unsung heroes, and the sacrifices many do day in and day out and never get a day of media coverage. I chose to stay to help and support those who needed a voice but all I could do was listen to this mother.  What could I say to comfort a grieving mother who knew something was going on but couldn’t stop it?

I walked and cried and cried and walked, all night until my family had to ask if there was anything they could do. They know I keep my work close to the vest and private and I never include them to keep my journalistic integrity. Frankly, if I told them some things, they could not erase the image from their minds. Some stories develop while others do not, but I still assist and work for an answer with as many as I can even on my off days.

My main job is to get the story out of people. Whether they are yelling at me because of their situation, their frustration and/or confusion on how to express what they are thinking and/or feeling. My task is to translate their thoughts and get to the core of the situation.

A mentor taught me a long time ago that you need to listen to the details they are in there just listen. Then, ask follow up questions to make sure I’m understanding them correctly. If I can’t understand the story, I can’t get our team to understand the importance.

With this burden on my heart and mind, I did reach out to the reporter that helped with the story in September 2018. We talked about it. We agreed not to talk to Charles about doing an interview. There was no rush since we were the only ones who did the initial story on Seven. When she along with her husband were ready they would let us know.

Then when Charles mentioned that insurance would not pay for her son’s funeral we decided that we needed to do something. That’s when we asked them to do the interview.

Reporter Heather Fountaine and I also said we wanted her to talk to anyone who could help her get the needed funds to bury her only child. Actually, her miracle child because Charles thought she was not able to have children, but she was blessed to have Seven.

Because Seven’s death was a suicide we did not think she would get a lot of coverage. Fountaine and I had to move faster than any of us wanted too, but thinking we spoke to the family during the trying time we needed to see it through and worked all weekend on our days off.

Let me take you back to September 2018 when the mother was trying to help her child when no one else thought it was anything until the untimely death of Seven on Saturday, January 19, 2019.

Charles reached out to me in September and explained to me what her child was going through and as a mother she needed to find a way to help her son. They loved the school but felt like the process might have been broken when it came to the notification process.

What the mother didn’t know that I was having a bad day, running late for work and was literally stuck in traffic at 2:30 p.m. in the middle of the day. But when I saw Charles’ name on my caller ID I knew I needed to answer. She said she was having a problem and wanted to get the word out. I explained to her that I was in traffic and as soon as I got to work I would begin looking into it. As soon as we hung up, I went to work. I called my newsroom and asked them to pull the video, so we could review it as soon as I walked in and asked others to listen as well, so we could make a decision. (Our evening meetings are at 3:00 pm, so if i wanted them to try and get all of the elements before the end of business we didn’t have much time or I would have to hold the story for consideration the next day.)

In Charles’ video, which has 38,000 views and more than 1,100 shares. She expressed sincere concern for her child’s well-being. Charles alleged her son was choked and verbally abused racially and no action was taken nor was she told of the incident even though her child was elementary school age. She used the words bullied. She also said several times that they loved the school, but it needed to change its procedure of alerting parents when situations like this occur. I went into the meeting and explained the situation and that the mother wanted to address the procedure and the time frame in which a parent is notified so that the child does not continue to go through a situation alone but with a support team.

The Kentucky Dept of Education defines “bullying” as any unwanted verbal, physical, or social behavior among students that involves a real or perceived power imbalance and is repeated or has the potential to be repeated: 1. That occurs on school premises, on school-sponsored transportation, or at a school-sponsored event; or 2. That disrupts the education process.

This incident met the criteria. We sat down with Charles and her 10-year-old son Seven Bridges. The reporter was very sensitive to the situation but asked the hard questions and the mother and child answered freely.

When the team came back to the station, they were so surprised of the maturity of the fifth grader and his level of forgiveness.

In our September 2018 interview Bridges said, “I know that I can get it out of my mind, and tomorrow is like a better day, so I can still make friends with him.”

Charles also in that interview said she would like to see the school’s administration held accountable and more racial sensitivity training within the school system.

The school system said in September 2018 that the incident was under official investigation.

Presently, the district is opening a full investigation. The parents of Seven Bridges say they will file a lawsuit.

Now, the grieving parents have to find a way to bury their child. Again, they have insurance but when a person commits suicide it is not covered under the policy.  So, they have started a Go Fund Me page entitled: Rest in Paradise Seven Bridges if you would like to donate, go to https://www.gofundme.com/rest-in-paradise-seven-bridges.

The community is rallying around the family be using the words “Seven Strong” – this is to bring awareness of bullying of any kind so that no other family has to go through this traumatic situation because unfortunately Seven was suffering in silence.

There’s a phrase that’s commonly used: “If I can just save one person, then I did my job.”

I will never use that phrase again because the one person I thought I helped I could not save but I hope my efforts and Seven’s memory will not go in vain.

If you know someone who may not be able to talk to you. Have them talk to someone. Give them this number 800-273-8255. Let’s not let anyone suffer in silence.

If you have a story idea, send it to me at The411@whas11.com.

Sherlene Shanklin, an multi-Emmy nominated, two-time 2018 Society of Professional Journalists (SPJ) Winner for Sports Writing & For Best Use of Social Media and multiple AP Awards currently works for WHAS11 Television. She created a segment The411 and is a regular contributor to whas11.com.  You can hear her on Thursdays at 11:30 am on WLOU/104.7FM as well as WHAS11 Noon Show at 12:50 pm, Fridays at 4:25 pm and Saturday mornings on Good Morning Kentuckiana at 6:25 am and 9:25 am.  You can also read her stories on this site The VIPP Report.  Sherlene’s podcast Giving You The Vibe, (GUTV) will begin in the first quarter of 2019.  

The VIPP Report: Louisville restaurant named top 12 breakfasts in the country

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The Cooking Channel’s Man’s Greatest Food will tackle who has the greatest breakfasts in the country.  Of course, a Louisville restaurant is on that list especially when you reference anything that mentions the “GREATEST”.  Can you guess who’s on that list?  Host Roger Mooking chose “Superchefs” owned by Darnell “Superchef” Ferguson located at 1702 Bardstown Road right in the heart of the Highlands.

Mooking visited chefs all across the U.S. and went into their kitchens to learn about their top dishes and some of the secrets behind it.  The show did visit Superchefs and they ranked the restaurant on their 12 greatest breakfasts list.  Mooking was looking for the best combinations of eggs, gravy, breakfast meat and fried dough.  You could put a check mark next to each one of those criteria when it comes to Superchefs Louisville.

Ferguson says “What a way to start the year by being placed in this prestigious ranking for breakfast.  I won the Thanksgiving challenge in November of last year.  It just gives me the confidence that the restaurant caters to any taste bud you may have.  Stop by and tryout some of the fantastic items we have on the menu.  This is really shaping up to be a great year for myself and Team Superchefs”.

Man’s Greatest Food will air on the Cooking Channel, Tuesday, January 15th at 7:00 pm (EST).

If you would like to setup an interview and/or check for availability for engagements, contact Sherlene Shanklin with VIPP Communications at sshanklin@vippcommunications.com

Here’s a link to a promo video: Cooking Channel’s Man’s Greatest Food

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