VIPP Communications End of 2020 Message

As the year ends, we have experienced things that we never thought would happen in our lifetime from the pandemic to the struggle for social justice. Have you ever heard the phrase, “This was the worst year and best year of my life?”  This holds true for us. 

Many of you have put a pause on business opportunities while some were able to create new ventures.  

VIPP Communications is open and still working to cater to your specialized needs while assisting the community we love and want to see get back on track. 

In 2021, we will be launching new projects and adding even more services.  We do more than public relations and event management.  You will see our name on various initiatives from diversity & inclusion, research, developing and maintaining brands to becoming a celebrity book editor.  Please look at our site for additional services.

We will also begin to add additional team members once the pandemic is officially over and travel restrictions are lifted.  We believe in mentoring those who are willing to learn in a professional setting. 

We just wanted to thank you for the business, and we look forward to working with you in 2021. 

Take a look at our website http://www.vippcommunications.com. Follow us on social: FB/IG @vippcommunications & Twitter @vippcomm

The VIPP Report: ‘Staying Strong’ in 2020 and hoping for ‘Peace & Prosperity’ in 2021

Sherlene Shanklin

Sherlene Shanklin

December 31, 2020

What can you say about 2020?  I call it the year of the ‘thick’ skin.  We have endured a lot.  Every generation faces the unthinkable and you wondered how did they make it?  Now, we have a story to tell. Especially those of color who’ve privately faced obstacles of discrimination for many years.  From being overlooked, told they were not good enough, why can’t you just work one job, you do too much, and why do you work in your community so much with no pay helping people you don’t even know. 

If I ask that question, the majority of you will say ‘What I went to school for I was never given the chance to see where it could take me.’ Some will also point out that they never reached their ultimate potential and that’s why they had to utilize their skills in other ways. 

Some employers hire people of color and then leave it there with no further action.  Regardless, how hard you try you can never get ahead.  Then you realize that you’ve wasted valuable years being faithful to someone who could care less about your progression.  So, instead of letting your skillset go, you find alternatives to keep them sharp. 

When protests broke out across the country especially in my city of Louisville so many individuals thought to themselves, ‘So I’m not the only one?’ Feeling like you’re facing situations alone and that became a defining moment that you’re not. 

When people begin to speak out it gave those suffering in silence some hope. Even if you didn’t see them marching in the streets. There’s a lot of people in their workplace trying to change the culture even putting their careers on the line. In offices, boardrooms, and in closed door meetings people are speaking up & finally being asked their opinion. The invitation to the table will bring a long term foundation instead of a quick fix. There’s so many working behind the scenes and do not want the credit. Find your place and let’s all help make a difference.

As we head into the new year, how do we juggle our emotions? Pinned up anger while you’re still working at a high level.  Its been a year of sickness, death, and heartache.  While many want people to forget we have to remember how we got here so that we don’t let history repeat itself again. 

Facebook: @SherleneShanklin/IG: @sherlenemediapro/Twitter: @Sherlenemediapr