The VIPP Report: VIPP Communications, one of the top PR firms in the Midwest explains why they are considered media pros in business


Welcome to VIPP Communications.  We are your one-stop Public Relations, Marketing, Branding and Event Management firm.

Our company was founded in 1998, after an overwhelming demand for our freelance services. We cater to every realm of business from professional athletes, entertainers to community and business leaders in their industry.

VIPP stand for “Visualizing into People’s Personality” and it’s pronounced V-I-P because our clients always get the V.I.P. treatment when we work on their project.  Our dedication, experience, hard work and innovation is why clients enjoy our services.


Sherlene Shanklin started this firm with giving back in mind.  VIPP helps groups needing assistance with planning and receiving media coverage.  Many had no idea where to begin and Shanklin came in and helped develop a plan which many today still use her services and techniques she taught them.

The symbol we use is a circle meaning that that its never ending, continuous, and everlasting.  We are what you call a timeless team of communication professionals working to shape your business to have longevity and prosperity. vippstyle

If you would like to speak to one of the members of “Team VIPP” contact us at mail at vippcommunications dot com.

Follow us on Twitter @VIPPComm and Instagram @VIPPCommunications




The VIPP Report: AAU tournament lands in Louisville where basketball is king


200 teams and 20 courts will play under one roof at the “Battle of the Greatest”

(Louisville, KY) rolls out the red carpet for the future stars of basketball.  It’s the “Battle of the Greatest” Amateur Athletic Union, (AAU) tournament held in Louisville, KY May 26th through the 28th at the Kentucky Expo Center, 911 Phillips Lane.  The tournament is for boys and girls in grades 4th through 11th.   Nationally ranked players and teams will travel to Louisville to participate under one roof with 20 courts.

Recruiters and teams will all have their eye on Team Breakdown based out of Ft. Lauderdale, Florida.  All nine players have been offered Division 1 offers to play basketball at the collegiate level.  Son of University of Kentucky and NBA star Jamal Mashburn Jr. plays on this squad and will be in Louisville for the tournament.

Coach Kenny Gillion says “Mashburn has offers from Louisville, Harvard and Florida State University” just to name a few of the schools recruiting the point guard.  Gillion goes on to say that he’s proud of his whole team with the opportunity to further their education through basketball.  This is a family affair because Gillion’s wife Diana is in charge of the Showtime Ballers.  They will also play in the Louisville tournament.

Richard Ballard, Toney Frank and a group of Louisville entrepreneurs joined the team to bring the tournament to Louisville.  They put the event at one location and packed it with activities that they whole family can enjoy.  There will be an inflatable zone for basketball’s youngest fans.  There will be a Paw Patrol and PJ Mask Day along with contests, giveaways, and selfies with your favorite character.

Frank says “To give the games a faster pace and high impact we have rallied together the city’s top DJ’s to play during the games.” Ballard also added that “There will be some special guests attending some of the games and we are excited that they are coming out to support us”.

Frank goes on to say “You will know you are in basketball country when arrive.  Some of the best players were developed in this city and we want to create a platform for the next generation to receive that same opportunity.”

If you are a sneaker head, the Battle of the Greatest, Big Country and KY Kick Fest presents a Sneaker Showcase on Sunday, May 27th from 12:00 pm to 6:00 pm.  You can buy, sell and/or trade.  We need to limit each person to four pair to carry in.  If you would like to purchase a table call 859-913-1070.  Admission is $10 which includes admission into the tournament.

We will provide a list of the teams and their start times when the tournament entries are finalized.  For updates on the Battle of the Greatest follow us on Twitter for real-time updates @theathleticfirm.

If you would like to sign up your team.  The registration fee is $400.  Click this link provided to sign up.

If you would like to do a preview story on the Battle of the Greatest, contact VIPP Communications at 502-295-0435 or by emailing us at  For media credentials to cover the tournament contact us at

Who will leave the GREATEST?


VIPP Communications is a full service public relations, event management and production firm headquartered in Louisville, KY with clients and/or projects all over the U.S. We can create, maintain and sustain your brand.  Our clientele range from small businesses, non-profits, corporate leaders, entertainment to current and retired professional athletes.  Contact one of our team members to see if we can assist you at info at vippcommunications dot com.