The VIPP Report: Louisville restaurant will be tonight on the Cooking Channel




(Louisville, KY) Louisville entrepreneur and owner of one of the most notable restaurants in Louisville is profiled on a national scale.  Darnell “SuperChef” Ferguson will make an appearance on the Cooking Channel’s Cheap Eats tonight, January 26th at 10:00 p.m. (EST).  SuperChef will be a part of the Cream of the Crop episode hosted by Ali Khan.

Khan travelled to Louisville several weeks ago and visited several eateries including SuperChefs.  The dish that Darnell chose to showcase was his Southern fried chicken and sweet potato waffles.

Darnell Ferguson says “We are only 26 days into the new year and things are in full swing from business to welcoming my son Legend Ali last week to launching the Stop the Violence initiative where local non-profit organizations receive a portion of the sales on a designated day.  I’ve also received other television opportunities so stay tuned for details.  I would like to thank everyone for their continued support it means the world to me as I continue to work hard in business and in the community.”

Be sure to tune into the Cooking Channel tonight at 10:00 p.m.

Superchefs is located at 1702 Bardstown Road. To see their menu, visit our website at 

If you would like to setup an interview, please contact VIPP Communications at


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The VIPP Report: Muhammad Ali’s legacy lives on with the next generation

Special by Sherlene Shanklin, WHAS11 Television, ABC, Louisville

Muhammad Ali would have been 75 years old on January 17th, but his influence lives on.  I’ve been in contact with a Louisville entrepreneur.  He’s had a busy week from making sure the pipes in his business were functional, a Stop the Violence Initiative held on Ali’s birthday to his wife having a baby.  Darnell “SuperChef” Ferguson spent the day with his wife Tatahda in an area hospital. Their bundle of joy arrived weighing in at  6 lbs. and 13 oz. and 19 inches long.

Did I mention his name, well its Legend Ali Ferguson.  You got it! Named after the “Greatest of All Time”.

Follow me on  Twitter @Sherlenemediapr and Instagram @sherlenemediapro.


The VIPP Report: Is Louisville back in the NBA conversation? Will they be on this map soon?

Special Report from Sherlene Shanklin with WHAS11 in Louisville (ABC Affiliate)

The411 with Sherlene Shanklin:  There’s a buzz once again that Louisville maybe in the running for a NBA team.  I’ve been following this story since the inception of the possibility.  Several years ago, it sounded far-fetched but today the tone sounds a little more positive.  I spoke to several people and they say it’s possible but all of the planets have to be aligned for it to happen.  The first concern is…where will they play?  Can the KFC Yum! Center accommodate both the Louisville Cardinals men and women’s basketball teams, special events and the NBA?

Can we afford the ticket prices on a regular basis to sustain the league.  The average ticket is $97.00 and could go into several hundred for premium seats.  There’s a total of 82 games, which will likely be somewhere around 41 home games in a NBA season plus the playoffs.

Louisville would get help from area cities that do not have a professional team, such as Cincinnati and Nashville.

So, is it possible?   I know that Junior Bridgeman and Grant Hill were working on a possible deal.  Is it Louisville? I guess we will have to see.

Give me your thoughts.  If you have a story idea, send it to  You can follow me on Twitter @Sherlenemediapr and Instagram @Sherlenemediapro for real-time news and conversation on the following topic.

The411 with Sherlene Shanklin: Is Louisville back in the NBA conversation? Would you support it? Read my story and give me your thoughts! Could we be added to this map?…/the411-is-louisville-back…/386457724




The VIPP Report: Former NFL & U of L facility to give youth a leg up on the competition



(Louisville, KY) Super Student Athletes Inc. and their Executive Director Mario Urrutia will officially cut the ribbon to their new LIFE facility.  The ceremony will take place on Wednesday, January 18, 2017 at 11:00 a.m. located at 222 Eiler Avenue.

Community leaders and members that influenced Urrutia will be present to celebrate with the former NFL standout and University of Louisville football star.  Urrutia was drafted in 2008 by the Cincinnati Bengals.  He went on to play for the New York Jets and the Tampa Bay Buccaneers. He also had a very successful career in arena football. In 2013, he was named AFL Rookie of the Year.  The Fern Creek High School graduate decided to return to Louisville to help those who helped him by giving back to his community.

The Super Student Athletes LIFE Center will provide opportunities for youth to learn a variety of lifetime skills focusing on education, community and healthy living.

Urrutia says “My passion is assisting the total athlete from academics to being the best YOU, both on and off the field.  I’m passionate about giving youth a fighting chance to be successful.  It’s really hard for many to concentrate literally on anything because of their particular circumstances.  I have created a safe haven where they can achieve with no distractions because everyone at the LIFE Center all have the same goal and that’s to be successful.”

The program will begin promptly at 11:00 am and will last approximately an hour followed by a tour.

Also on Friday, January 20th, at 6:00 p.m. also at the LIFE Center, there will be a private cocktail event to thank our sponsors and potential donors for their support. Local media outlets are invited to attend the ribbon-cutting ceremony and cocktail event. Please confirm your attendance so can accommodate you properly.

If you would like to setup an interview with Mario Urrutia and/or board members please contact us by calling 502-295-0435 or by email at

To learn more about Super Student Athletes and how you can help go to


“Education is our playbook, sports & community is our blueprint, LIFE is our field”.

VIPP Communications is your one-stop shop for public relations, marketing, branding, event management, celebrity appearances, producing (line & field) and audio/video production.  

The VIPP Report: SuperChefs’ owner Darnell Ferguson turns a hardship into a blessing


(Louisville, KY) The vision remains the same even through trials and tribulations.  Superchefs one year ago this week watched the building go up in flames only for the owner Darnell Ferguson and his team to regroup and move to a new location on Bardstown Road.  On the eve of their celebration to commemorate their success the restaurant receives another setback.  This time, the water pipe burst causing the restaurant to flood but like they say in entertainment “The show must go on”.  After closing temporarily to get things cleaned up, Superchefs reopens on Wednesday.

Darnell Ferguson says “This minor setback is only setting me up for something even bigger.  If I can’t handle the little obstacles like a busted pipe at one location, I may be blocking a blessing of multiple restaurants in several cities across the U.S. This is only a test to test my patience and my team and I are up for the challenge.”

Ferguson also started a new STOP THE VIOLENCE initiative.  He wanted to take his talents in the kitchen to be a blessing to youth in the area.  So, once a month, Ferguson and his Superchefs team will choose a day where a non-profit organization will receive proceeds from their restaurant sales.

Ferguson says “I would like to start with the organization AMPED.  The West Louisville based organization and its leadership work hard to keep youth off the streets and to expose them to the world of music from writing, performing and producing.  I support their efforts and want to see them succeed.”

The STOP THE VIOLENCE fundraiser will be held on Tuesday, Janauary 17, 2017.

Dave Christopher Sr with AMPED says “”We are so grateful to Darnell for helping AMPED to help the youth in our community. Super Chef Darnell is such an inspiration. He has been through so much and yet he continues to push forward with his dream and mission to inspire others to achieve greatness. A fire and then a flood and yet he keeps on smiling and thinking of others, wow!”

Superchefs is located at 1702 Bardstown Road. To see our menu, visit our website at 

If you would like to setup an interview, please contact VIPP Communications at 502-295-0435 or by email at